The Journey House
The owner of Designweaver Sydney approached me via Instagram to create a suite of logos for her boutique accomodation in Tamworth. A combined accomodation and creative venue which will host workshops and corporate events with a focus on handmade craftsmanship and community spirit. The brand direction features a suite of logos to suite various marketing options. As the scope of the project has a varied target audience, I designed a suite of branding collateral connected by the illustrated motif and colour palette. The client is able to choose which logo they feel is appropriate depending on the purpose for its use. The submark can also be used to print stickers for packaging, and the pattern was created for printing tissue paper wrap if and when the client chooses to sell homewares and textile products.