Museums Discovery Centre Rebrand

Rebrand for the Museums Discovery Centre in Castle Hill, NSW. The rebrand was designed to allow for versatility of the branding system for both digital and print platforms, as well as the opportunity for merchandise and signage. The wordmark was presented in black and white, with pink or green accent colour options, as well as a photo container shape for the various community programs held at the museum . Inspiration for the letter "M" shape, was taken from the original site plan of the new building extension. Incorporating the shape of the new building enables a site-specific connection to be created visually within the wordmark. A range of merchandising collateral was created including T-shirts, key chains, badges as well as exterior and interior signage.